I enjoy working on signs and logos. I find this the most interesting aspect of graphic design. It is both very challenging and exciting: working with meanings, ideas, strategy, positioning, someone's dream and life's work. And as a result of this long process, a unique minimalist embodiment emerges.

I enjoy working on signs and logos. I find this the most interesting aspect of graphic design. It is both very challenging and exciting: working with meanings, ideas, strategy, positioning, someone's dream and life's work. And as a result of this long process, a unique minimalist embodiment emerges.